Five most common mistakes in construction disputes that cause both clients and contractors to lose cases

The construction sector in Lithuania is one of the most complex and controversial. Contractors meet in court, disagreeing on constantly changing work volumes, strict deadlines, technical requirements, and changes in legal regulations. However, legal practice shows a clear trend that most disputes arise from much simpler issues – disorderly documents, verbal agreements, incompletely filled out acts, and unproven facts. As AVOCAD lawyer Kamilė Šemeklytė notes, in construction disputes, it is not the party that has done the most that wins, but the party that can prove what it has done, when it has done it, and under what conditions.

The work will "speak for itself" – the biggest myth in construction

First of all, according to the lawyer, people in construction often trust each other and rely on intuition or verbal agreements. As a result, certain tasks are assigned simply on the belief that the result will be good.

Although legislation does not prohibit the conclusion of verbal contracts, in practice this poses a significant risk. Regardless of the relationship between the client and the contractor, the scope of work, or the price, it is always recommended to conclude a written contract and to formalize all additions, changes, work schedules, and other agreements in writing.

Civil procedure provides for a clear rule: each party must prove the circumstances on which it bases its position. This means that both the contractor and the customer will have to provide evidence in the dispute, rather than just abstract arguments.

In the absence of written contracts, schedules, or agreements, verbal agreements become mere interpretations of the parties when a dispute reaches court, which are usually favorable only to the party presenting them. As a result, the parties' positions diverge, and the court cannot confirm or refute such verbal statements because they do not have sufficient probative value. This can be critical when making a final decision in a case.

In such situations, the court relies solely on objective, written evidence, and verbal agreements are therefore irrelevant. "The court has no way of determining the actual situation when agreements were verbal. It cannot confirm the scope of work, price changes, or deadline extensions if there is no written evidence. Therefore, a party that relies solely on a verbal agreement is considered to have failed to prove its position," notes the AVOCAD lawyer.

This can have serious consequences: for example, the entity may be obliged to perform certain works, even though it was agreed verbally that they would no longer be performed. This is why verbal agreements in construction are one of the biggest risks.

Additional work – only with a written order

Secondly, written documents are very important throughout the entire duration of the contract. Although the contract usually specifies a specific price for the work, calculated by the contractor after evaluating all the project documentation, in practice there is often a need to change solutions or perform additional work.

This means that the cost of the work also increases, but although it seems that the contractor automatically acquires the right to remuneration, since this is additional work, nevertheless, the specifics of the legal relationship between the parties may mean that, in the absence of a written agreement between the parties on the additional work, the contractor will have performed the additional work at its own risk and expense and will not be entitled to payment for this additional work.

The lawyer points out that if the client and contractor sign a written contract for work, the client, as an experienced professional, usually ensures that the contractor has been provided with all project documentation and a clear, unambiguous task. In such a case, the contract price is considered final and unchangeable, and includes all work necessary to complete the project fully and properly in accordance with the documents provided by the client.

Therefore, if the parties do not agree in writing on additional work, the contractor may lose the right to remuneration for the work performed, as the customer may point to the provision of the contract stipulating the contractor's obligation to assess the entire task and project documentation, its solutions and to assert that this should not be considered additional work and that this work was included in the contract price, and therefore the customer is not obliged to pay for the work performed.

Inaccurate or unchangeable work schedules

Thirdly, another acute problem in construction is delays in the performance of construction works, which are associated with significant losses. In order to ensure the shortest possible delays and the least possible losses due to the contractor's delays, when concluding a contract for work, the parties to the contract should not forget to record the schedule for the performance of the work in writing. "A written schedule will not only allow the client to control the construction process, but will also allow the client to take all measures to minimize potential losses," says Kamilė Šemeklytė.

A written schedule for the performance of contract works approved by both parties will facilitate the burden of proof in legal proceedings, which will not only allow the customer to prove that the contractor failed to comply with the schedule for the performance of works (if such a delay on the part of the contractor occurred), but will also facilitate the progress of the work for the contractor itself.

Often, more than one contractor works on a construction site. In such cases, it is important not only to know the completion date of the work, but also when the work will be handed over to the next contractor. If one subcontractor is late, the next contractor cannot start their work on time. This means that the second contractor is not to blame for the delay in the overall project and cannot be held liable for any related losses.

Therefore, according to the lawyer, the work schedule approved by both parties becomes very important—it allows to clearly determine which contractor violated the deadlines. This helps both in assessing losses due to delays and in resolving disputes in court, as proving the case becomes simpler and clearer.

Admission acts – an important legal moment

Fourth, according to AVOCAD's lawyer, it is very important to emphasize that the parties must not only agree in writing on the scope of work, price, deadlines, and other conditions, but also formalize the work performed in writing—its quantity, value, and the fact of its transfer. This is done by signing certificates of completion, which are signed by both the contractor and the client. These certificates confirm that the work has been delivered and accepted.

The Supreme Court of Lithuania has clarified that the acceptance certificate for completed works is a document confirming the performance of a contract for work, which records the results of the work performed by the contractor and the customer's willingness to accept it, with or without comments. In other words, this certificate confirms the fact that the work has been handed over and determines the rights and obligations of both parties after the handover.

First of all, the signed certificate gives the contractor the right to issue a VAT invoice and demand payment. However, it is important to understand that the certificate of completion is not a document that can be used to change the terms of the contract, including the contract price (unless the parties have agreed otherwise in the contract).

Secondly, the certificate of completion is also extremely important for the client. Legal regulations stipulate that the client has the right to refuse to accept the work, but such a refusal must be justified by clear reasons. Only a justified refusal means that the contractor does not acquire the right to demand payment.

Finally, the work acceptance procedure is closely related to the assessment of work quality. The Supreme Court has ruled that the compliance of work with requirements must be assessed at the time of acceptance. Therefore, the customer must act with due care and inspect the results of the work to check for obvious defects. The customer is not required to use special measures – a normal, reasonable inspection is sufficient.

Signing the certificate of completion is one of the most important stages of the construction process. Even if the relationship between the parties is based on trust, all work transfer and acceptance actions must be formalized in writing. Practice shows that relations remain smooth until disagreements or shortcomings arise – and that is when written documents become essential evidence," notes Kamilė Šemeklytė.

Even minor agreements on the construction site must be recorded.

Fifth, although it is recommended that both the contract and any amendments, additions, and transfers of work be formalized in writing, this is not always the case. Construction is a very dynamic process, and the need to refine solutions, give instructions, or clarify project details is a constant process. Therefore, verbal agreements on the construction site are convenient and often used, but they have no probative value.

According to AVOCAD's lawyer, in order to avoid disputes in the future, even verbal agreements that do not change the essential terms of the contract should at least be confirmed in writing. The simplest way is for the responsible persons of the client and the contractor to correspond by e-mail. This does not require official documents, but creates clear written evidence. Another very effective method is weekly production meetings between the client and the contractor, which should be minuted. Such minutes are extremely useful in the construction process. If the dispute does go to court, these documents would become important evidence, as they would clearly show what decisions were made, what work was agreed upon, and what the actual intentions of the parties were.

Indexation of rent: practical mistakes and court guidelines for businesses

Long-term lease agreements often provide for the indexation of rent. One of the most commonly used criteria is the consumer price index (CPI). In practice, the parties agree on the application of the CPI, but do not include more detailed provisions on the indexation mechanism and do not provide for possible risks.

According to Sandra Mickienė, senior lawyer at the AVOCAD law firm , such a "standard" formula may seem reliable at first glance, but improperly worded provisions can also have a negative impact. "In the event of unexpected changes in economic circumstances, the CPI may fluctuate so significantly that it could lead to a substantial increase in rent, particularly for large premises where the monthly rent is calculated in tens or even hundreds of thousands of euros," notes Mickienė.

So how can these risks be avoided and a balanced indexation mechanism ensured?

The consumer price index (CPI) is often chosen as the criterion for indexing rent in long-term lease agreements for several key reasons. First, the CPI is an officially published statistical value that reflects the overall change in the prices of goods and services in the country, and is therefore considered an objective indicator. Second, the use of the CPI provides the parties with a clear, easily understandable, and predictable basis for adjusting the rent, allowing them to maintain the economic balance of the agreement and protect the landlord from the effects of inflation. Thirdly, the CPI is widely recognized in the market, so its use helps to ensure transparency and reduce the risk of disputes over the amount of rent.

According to the lawyer, most often the parties clearly agree in the lease agreement on the specific index that will be used to recalculate the rent (for example, the change in the CPI over the year), indicate the source of its publication, and also determine the start date of its application and the calculation formula. Such wording is considered appropriate because both parties understand which indicator is used and how it will be used. However, in most cases, the parties do not establish a CPI "ceiling" or any exceptions or alternative rules that would apply in the event of extreme economic circumstances, such as a pandemic, energy crisis, or other atypical market shocks.

An AVOCAD lawyer warns that it is precisely in such situations that practical problems arise: the rental price may rise so suddenly and significantly that it becomes difficult for the tenant to maintain business stability. "Let's say a logistics company pays €200,000 in rent every month. If, due to a new economic crisis or pandemic, the CPI changes by, say, 20%, the rent recalculated according to the indexation rules set out in the contract would increase to €240,000. Such a sudden monthly increase of €40,000 could lead to a significant increase in the company's operating costs and pose a real threat of financial difficulties," notes S. Mickienė.

It is important to understand that, according to the Civil Code and court practice, the principle of pacta sunt servanda applies – a contract is binding on the parties as if it were a law. This means that obligations must be fulfilled even when it becomes more difficult or financially disadvantageous to do so. Normal business difficulties, market fluctuations, rising inflation, or even a pandemic are not usually considered sufficient grounds for changing the terms of a contract, especially when the contract is concluded by professional business entities that have a duty to assess the potential risks in advance.

According to case law, although it is impossible to predict specific extreme circumstances, such as a pandemic or geopolitical conflicts, business entities, when entering into long-term contracts, can and must reasonably anticipate that significant economic changes may occur over a longer period of time, leading to inflation. Therefore, if the parties themselves do not establish exceptions to the general rules for applying the CPI in the contract or do not set a "ceiling" for the application of the CPI, even a particularly significant increase in the index is considered a risk assumed by the parties.

However, the lawyer points out that the Civil Code provides for the possibility of requesting the court to amend the contract (for example, the mechanism for calculating rent) if circumstances arise that substantially alter the balance of the parties' contractual obligations. However, the application of this institution is not simple, as the aggrieved party must prove all the conditions set out:

  1. that the circumstances arose after the contract was concluded;
  2. that they could not have been reasonably foreseen at the time of conclusion of the contract;
  3. that they were not under the control of the affected country; and
  4. that this country had not assumed the risk of such circumstances arising.

It was precisely this type of argument that was used in one case by a tenant who asked the court to recognize that, under a long-term lease agreement, the rent should be indexed not according to the actual CPI, but by applying a 1.9% index. The tenant explained that due to the war in Ukraine and other economic factors, the CPI had jumped to 17.2%. The tenant claimed that such an unprecedented jump had fundamentally changed the balance of the agreement and therefore requested that the indexation mechanism be changed and a lower index be applied.

However, the Supreme Court of Lithuania stated that a significant increase in the CPI alone does not in itself mean a fundamental change in the balance of contractual obligations that would justify an exception to the pacta sunt servanda principle. The court emphasised that contracts must be performed even when performance becomes more difficult, and that the aforementioned principle can only be applied in cases of fundamental imbalance of obligations. The court explained that in the case at hand, the momentary jump in the CPI increased the rent by about 33.8%, but the total increase in the contract price was only 7.04%. This may complicate the performance of the contract, but it cannot be considered a change of such magnitude that would justify legal intervention in an agreement freely entered into by the parties. In addition, the tenant was in a strong financial position, so the increase in rental costs did not objectively threaten the continuity of its operations, and it is precisely this risk that is significant when assessing the impact of changed circumstances.

The court also noted that although the factors caused by the pandemic or war could not have been predicted, it is the index itself that should be considered a fundamentally changed circumstance, rather than the reasons that determined it. When entering into long-term (e.g., 10-15 year) contracts, business entities must reasonably anticipate that market fluctuations, including a significant increase in inflation, may occur during such a period. Furthermore, the provisions of the contract itself showed that the tenant assumed the risk of inflation – CPI indexation was established as unconditional and unlimited, and no indexation "ceiling" was provided for. Therefore, the parties agreed in advance on the distribution of risk, and the increase in the HICP, although higher than usual, does not fundamentally change this distribution.

Therefore, according to AVOCAD lawyer Sandra Mickienė, taking into account established court practice and the current economic situation, businesses are advised to negotiate additional provisions at the time of concluding the contract that provide for exceptions to the general rules for applying the CPI or to set clear indexation "ceilings."

The annual and average annual changes in different indices can vary significantly – in some cases by more than double. This means that in cases where the rent is indexed according to the annual change, tenants may face a significantly higher rent increase than those whose indexation is linked to the average annual change. "When negotiating a contract, consider what indices the parties would choose and how these indices have changed in recent periods. Such a preliminary assessment helps to better understand the real impact that indexation may have on the rental price and the risks associated with different indices," advises S. Mickienė.

The lawyer also suggests an alternative solution – linking the rent amount to the costs of maintaining and servicing the premises. If these costs increase significantly during the lease period, a price review mechanism can be established in the contract. Such provisions allow for a more proportionate distribution of risks and avoid a disproportionate increase in rent during a sudden surge in inflation.

 

Business responsibility for the content of opinion formers and the cost of mistakes

With Black Friday approaching and social media advertising at its peak, businesses are increasingly turning to opinion leaders, also known as influencers, to communicate. Such campaigns generate a lot of attention and sales, but they also carry risks - especially when content is created quickly, sometimes without all the details being confirmed. This makes the question of who really owns the content and who is responsible for its accuracy particularly relevant.

Kamilė Žilinskytė, Senior Associate at AVOCAD, stresses that this responsibility is not unambiguous. She says that businesses often make the mistake of believing that only the content creator is responsible for the statements of the opinion-maker, but the legal framework shows that the responsibility is often shared. "Businesses need to be aware that when they work with an opinion-maker they share responsibility for public communication. If there is little or no control over the content, not only consumers but also regulators may have to explain themselves," she says.

The law is clear that advertising on social networks must be identifiable, truthful and not misleading. The Law on Advertising, the Law on Prohibition of Unfair Commercial Practices for Consumers and the guidelines of the State Consumer Rights Protection Authority (SCPRA) stipulate that the content of advertising must not contain unsubstantiated claims, concealment of material facts or artificially induced discounts. The message must be labelled as an advertisement, but labelling alone does not guarantee that the communication will be considered legitimate - businesses need to ensure that the information disseminated by the opinion leader is accurate and substantiated.

According to AVOCAD lawyer, this trend is confirmed by the recent case law of the Supreme Administrative Court of Lithuania, which notes that not only the advertiser but also the advertiser may be held liable for the dissemination of misleading advertisements, provided that three conditions are met: (1) the disseminator knew or should have known that the advertisement used did not comply with the requirements of the law; (2) the disseminator knew or should have known that the requirements of the law were violated as a result of his/her actions in the production or dissemination of the advertisement; (3) the disseminator is unable to provide evidence that would allow the identification of the advertiser (producer). This means that both the brand and the opinion-maker can be seen as jointly liable entities, and it is not enough for a business to formally state that certain information was an "influencer's interpretation".

The question is whether a business must review every social media post and story. According to Kamilė Žilinskytė, the law does not directly impose such an obligation, but it is up to the business to ensure content control mechanisms. "Businesses are not obliged to check every post to the minute, but there must be a clearly agreed procedure: what can be posted, what information must be checked, what phrases cannot be used. If everything is left to 'free creation', the responsibility often falls on the shoulders of the business", she stresses. This is especially true during Black Friday, when campaigns are intense, discounts change several times a day and mistakes can lead to both financial and reputational losses.

An opinion-maker can be considered a brand spokesperson even if he or she does not have official status. It is sufficient that he or she uses the brand's visual style, speaks in an "us" form, refers to information provided by the brand, or communicates in accordance with the brand's clearly defined instructions. In this case, the content he or she produces is seen as part of the brand's communication and therefore becomes a shared responsibility.

To defend yourself in a dispute, documentation is key. Contracts, briefs, content guidelines, a history of approved records and written communications about discounts, codes, stock or product features are key evidence that the business gave the right instructions. If the inaccurate information is due to carelessness, error or self-interpretation on the part of the opinion-former, it is these documents that can help the business to prove it.

In preparation for the intense Black Friday sales, it is important for businesses to develop a clear process for controlling content, to address all aspects of communication in contracts and to monitor the reputation of the opinion leader. Each statement, visual or discount reflects not only their creativity but also the values and responsibilities of the business itself.

"Every word in the recording is a communication on your behalf. Therefore, the content must not only be attractive, but also legally safe," stresses AVOCAD Senior Associate Kamilė Žilinskytė.

If the insurer doesn't come to inspect the damaged property within 3 working days, you can call an independent valuer 

When the responsible insurer delays inspecting the property and assessing the damage after the accident has been reported, the victim is left in a quandary - what to do: wait or act? According to Julius Sakalauskas, attorney at law and insurance law expert at AVOCAD, when the responsible insurer fails to make the necessary efforts to determine the consequences of the insured event and the amount of the insurance claim after the notification of the accident, and fails to inspect the damaged property within 3 working days of the notification of the injured party, and calculates the insurance claim at an unreasonable amount, the injured party has the right to turn to a property appraiser, and the insurer is obliged to compensate for the costs of the injured party.

The insurer delayed and underestimated the damage

The lawyer gives the example of a case in which it was established that the plaintiff's Volvo S60 had been hit by a BMW driven by a drunken driver in a yard. The accident was recorded by the police and the damage had to be compensated by the insurance company with which the perpetrator's civil liability was insured.

The claimant submitted the accident report and all documents in its possession, including photos of the damage to the car, via the insurer's self-service system. However, although the responsible insurer had doubts as to the extent of the damage to the applicant's car, it failed to inspect the damaged car within 3 working days of receiving the applicant's written notification of the accident and provided a damage estimate which did not reflect the applicant's actual loss at all.

Disagreeing with the insurer's calculation of the amount of damage, the claimant engaged an independent valuer of movable property, who found that the actual replacement value of the car was much higher. Although the insurer recalculated the damage and paid higher amounts after receiving the appraiser's estimates, the insurer still refused to reimburse the costs incurred by the claimant for the appraisal services.

The claimant had taken the claim to court and the final judgments of the courts had established that the insurer had failed to fulfil its obligation to inspect the damaged property within 3 days, and the claimant was justified in seeking the services of an independent expert and had the right to engage a lawyer as a representative, and the claimant was therefore justified in deciding that the costs of the appraiser and the lawyer were to be compensated.

The court's interpretation: the insurer must act quickly and in good faith. And how does this work in practice?

The Court stressed that according to the Law on Compulsory Motor Third Party Liability Insurance, if the authorised person of the liable insurer has not arrived within 3 working days from the date of receipt of the written notification of the accident by the injured third party and the inspection has not been carried out remotely, the injured third party has the right to obtain the valuation of the property in order to establish the amount of the damage caused to the property. In such a case, the responsible insurer must also reimburse the costs of the property valuation services incurred by the injured third party at market prices.

The right to inspect the damaged property remotely cannot be interpreted in isolation from the insurer's obligation to inspect the property within the time limit laid down in the Law, i.e. within 3 working days. Irrespective of the manner in which the insurer carries out the inspection of the damaged property, whether in person or remotely, it must be carried out within the time limit laid down in the Act, by means of a document of one kind or another (inspection report, technical inspection report, etc.).

In the case of compulsory insurance, insurers are obliged to calculate the costs of necessary repairs to the victim's damaged property on the basis of the average rates for the work and the parts and/or components to be replaced, corresponding to the level of technology in accordance with the recommended time standards, and not on the basis of the lower rates offered by the responsible insurers' partner garages, which may not even have the equipment to carry out the required level of repair, or the discounts that they offer to insurers.

"This decision very clearly draws the line once again: insurers cannot delay investigations of insured events and cannot abuse their position by offering to pay clearly unjustified insurance benefits to victims", notes Julius Sakalauskas.

"A fair assessment of damages should not be a subject for negotiation, but a legal obligation. Insurance companies that ignore this duty risk not only financial losses but also their reputation. If an insurer increases the payout several times only after a claim, it is a sign that the assessment of the damage has not been carried out properly," the lawyer concludes. This is an important legal balance between the businessman, the professional insurer, and the victim, who often does not have the knowledge and time to argue with the insurer over every single bolt in the repair estimate, and ends up throwing up his hands in the end.

This precedent strengthens the position of victims in disputes with insurance companies, as the courts have emphasised not only the formal observance of the time limits for investigating insured events, but also the insurer's professional duty to act diligently, proactively and in good faith. Thus, according to AVOCAD's counsel, if the responsible insurer or its authorised person does not inspect the damaged property within 3 working days of the victim's notification of the accident, the victim has the right to obtain a valuation of the property in order to establish the amount of the damage caused to the property, and in such a case, the responsible insurer is obliged to compensate for the cost of the valuation of the property incurred by the injured third party, which is at the market price.

What it's really like to be a suspect: from suspicion to acquittal

Criminal proceedings are often intimidating, not only in terms of their legal consequences but also in terms of the emotional burden. Egidijus Kieras, a lawyer at AVOCAD who also works with complex criminal cases, shares what the status of a suspect means, how the process changes and why the presumption of innocence is more than a theoretical rule. According to him, although it is often said: "if you are innocent, there is nothing to fear",anyone who has been involved in a criminal trial at least once knows that being a suspect is not only a legal status, but also a huge psychological and reputational burden.

Suspicion is not a conviction

The start of a criminal trial always seems dramatic - questioning, searches, arrests. The public tends to assume that if a person is under suspicion, he or she "did something anyway". However, in legal terms, according to the lawyer, suspicion is only the initial stage of the process, which may or may not turn into a criminal case. A suspicion is raised when pre-trial investigators consider that there are sufficient grounds to believe that a person may have committed a criminal offence. This is not a fact, but only a presumption that allows an investigation to be opened. The purpose of the pre-trial investigation is to establish whether or not a crime has been committed.

The lawyer notes that in practice, it is often the case that suspicions are made, but the case is later dismissed due to lack of evidence or because it turns out that no crime has been committed. However, the very fact of being suspected already affects a person's life - reputation, business, family relationships. Therefore, according to Kier, it is important to realise that an allegation is not a guilty plea. It is only a temporary procedural situation, which is not intended to punish or somehow aggravate a person's situation, but on the contrary, this status gives the person who is caught up in such a situation more rights:

  • receive information about the status of the criminal proceedings against him or her, and know what he or she is suspected of doing;
  • have a lawyer from the moment of arrest or first interrogation;
  • receive interpretation and translation;
  • inform consular offices and one person;
  • get emergency medical help;
  • to know the maximum number of hours (days) that his or her liberty may be restricted before the start of the trial, and to be informed about the regular review of detention and the possibility of alternative measures to detention;
  • give evidence;
  • remain silent and/or refuse to testify about your own possible criminal offence;
  • provide documents and objects relevant to the investigation;
  • make requests;
  • to make representations;
  • access to the pre-trial investigation file;
  • appeal against the actions and decisions of a pre-trial investigation officer, prosecutor or pre-trial judge
  • to be accompanied by a legal representative at court hearings and other procedural steps, as well as the right to privacy when the suspect is a minor.

From suspect to accused

The lawyer points out that pre-trial investigations can end in one of two ways: by being closed or by being referred to court. If the pre-trial investigation is closed, the allegations are dropped. If, on the other hand, sufficient evidence is gathered during the investigation, an indictment is drawn up and the case is referred to court, and the suspect's status changes - he becomes the accused. Thus, if the proceedings are at the pre-trial stage, the person is a suspect; if the case is already before the court, the person is an accused. After the trial, the court passes a verdict and the person becomes either acquitted or convicted.
"However, even at this stage, the presumption of innocence still applies: as long as the court has not convicted, the person is presumed innocent. This constitutional rule is often forgotten, not only by society, but sometimes also by the institutions," says Egidijus Kieras.

The road to acquittal can be long

Acquittal is not a sudden triumph, but often a multi-year struggle that requires emotional stamina and financial resources. Even when a person is finally acquitted, his or her life is changed - business partners, reputation and trust are lost. "Unfortunately, public opinion rarely catches up with the court's decision: the accusations are on the front page and the acquittal is on the back page," says an AVOCAD lawyer.

Anyone can be a suspect - from a business owner to an ordinary employee. "All it takes is one complaint or misjudgement to put a person in a situation that is not always easy to get out of," Egidijus Kieras points out,

According to the lawyer, it is very important that every suspect knows his or her rights and exercises them, not only when establishing the fact of the crime itself, but also when imposing the penalty (which depends directly on aggravating and mitigating circumstances), and even when granting exemptions from criminal liability (bail, reconciliation, minority, etc.)

 

Reckless treatment of animals - the path to criminal liability 

Who is responsible when a dog bites a person? Is it enough to say "it ran away by itself"? Or is it the actual possession of the animal that is more important in court than ownership? According to Domantas Velykis, a lawyer at AVOCAD, careless behaviour or a lack of security can lead to criminal liability.

In Lithuania, the rules for keeping animals are strictly regulated by the Law on Animal Welfare and Protection of the Republic of Lithuania, which sets out how state and municipal authorities, as well as animal keepers themselves, have to ensure the well-being of pets and the safety of people. The law establishes general rights and obligations for animal owners - for example, that animals must not pose a threat to the life, health or property of humans or other animals. On the basis of this law and the functions entrusted to the State Food and Veterinary Office, a description of the procedure for keeping animals in residential areas has been drawn up. On the basis of this, the mayors of the municipalities approve specific rules on the keeping of animals in their municipal territory. "A person who violates these rules and causes injury to another person as a result of an animal may be criminally liable for bodily harm. In such cases, it is usually negligence - criminal negligence in failing to take the necessary safety precautions - that is at issue," says the lawyer.

As with other crimes of bodily injury, according to AVOCAD lawyer Domantas Velykis, the offence is qualified according to the extent and consequences of the injuries. Most of these cases fall under the category of negligent infliction of minor bodily harm, and the following is a discussion of the elements of this crime and the case law of the Supreme Court of Lithuania (SCL).

The lawyer points out that the qualification of the offence does not depend on whether the person is the owner of the dog, but only on whether he is the actual keeper of the dog. What is relevant is the fact of the injury itself, which is caused by the negligent behaviour of improper keeping of the animal. Therefore, for criminal liability, it is sufficient to prove the actual ownership or possession of the dog. Anyone who negligently injures or maims a person, provided that the injury or maiming results in partial incapacity for work or a prolonged illness, but does not have serious consequences, is liable to criminal prosecution. The offence in question is committed only with negligence.

Under the Criminal Code, criminal negligence means that a person:

  • did not foresee that his actions or omissions could lead to harmful consequences, such as that the person does not realise that he is violating generally accepted rules of care or special requirements for carrying out work and therefore does not foresee that his actions (acts or omissions) could lead to dangerous consequences, in this case, injury to a person;
  • could and should have foreseen the consequences of the act, given the circumstances of the act and the personal characteristics of the person concerned - the ability to foresee the consequences is a subjective criterion of criminal negligence, which determines the ability of a person with a relevant duty to foresee the dangerous consequences of his or her actions in a particular situation. The ability to foresee the consequences is an objective criterion of criminal negligence, which establishes the existence of a duty of care when committing the act in question.

"In other words, the ability and capacity to foresee the consequences characterises a person's duty of care to foresee potentially dangerous consequences," says the lawyer.

In a landmark Supreme Court case, a dog owner failed to ensure that two Rottweiler mixes she kept would not pose a threat to others, in breach of legal requirements. Knowing that a child was nearby, she opened the aviary and let the dogs out in the yard. One of the dogs attacked the minor, causing minor injuries. Although the keeper argued that she could not have foreseen this behaviour, the Court notes that she should and could have foreseen it, knowing that the child, a stranger to the dogs, would be attacked and injured by the dogs, which were defending their territory from unauthorised persons, when she opened the car door to enter the yard. Therefore, the keeper should have taken additional precautions (e.g. locking the car door or creating a barrier to access to the yard).

"In another case, the defendant was acquitted because the dog was locked in a room and only escaped when the guest opened the door - in this case, the owner had taken reasonable security measures," Domantas Velykis says, summarising the case law. In another case, a dog owner was convicted for a dog that broke loose from a chain that was too loose and ran into a public road, biting a woman and her pet. The Supreme Court stressed that it is not enough to tether a dog if the strength of the chain or collar is not ensured.

Thus, according to AVOCAD's lawyer, an animal keeper has a duty not only to take care of the welfare of his or her pet, but also to ensure that the pet does not cause danger or harm to third parties. Negligent behaviour or failure to ensure safety can lead to criminal liability under the Criminal Code.

 

Do the courts apply double standards in protecting the interests of the state and private business?

In court practice, it is not uncommon for a court to decide, before the judgment in a civil case has become final or even without notifying the defendant, to impose interim measures - to seize the defendant's assets (movable, immovable, monetary funds or property rights).

Such attachment applies where there is a risk that the defendant may conceal or embezzle his assets. The purpose of the attachment is to preserve the assets from which the claimant could recover the debt if the court were to award the debt.

It seems a necessary and justifiable measure to prevent unscrupulous debtors from actually paying their creditors. However, it can be particularly damaging for businesses. The seizure of cash essentially means that the company cannot pay its employees,Sodra, the State Tax Inspectorate, business partners with whom there are no legal disputes (e.g. suppliers of raw materials or of utilities or other services vital to the operation of the business, etc.), which leads to stagnation of the company's activity and solvency problems, and ultimately to bankruptcy of the business. Such frightening consequences may even become a means of pressure exerted by the claimant on the defendant's business, since, due to the negative effects of the attachments in question, the defendants pay their debts without any attempt to contest them, even though they may be doubtful.

The courts of general jurisdiction must therefore strike a balance between the creditor's interest in the debtor's maintenance of assets from which the debt can be recovered and the debtor's interest in avoiding the imposition of excessive attachment measures and the destruction of a business which is only enriching the assets from which the creditor can recover the debt, essentially applies the following formula: it is necessary to establish that the defendant has acted in bad faith, either by deliberately seeking to worsen its financial situation (for example, by selling its assets below market prices) or by taking other steps which would specifically make it more difficult to enforce a judgment which might be favourable to the applicant. (Order of the Court of Appeal of Lithuania of 25 July 2019 in civil case No e2-611-464/2019; Order of the Court of Appeal of Lithuania of 18 July 2019 in civil case No e2-614-450/2019).

However, there are cases in which public authorities are claiming the debt from the same entrepreneur. For example, when the National Paying Agency (NPA) decides that an entrepreneur has not properly implemented a project, it decides to recover the aid paid. However, the fact that the State considers that the project has not been implemented or has not been implemented properly and that the aid should be recovered does not mean that this is the case, because in a legal dispute the court may conclude that the project has been implemented properly and that the State is not justified in claiming the recovery of the aid paid. Although such cases are reserved to the administrative courts, the Supreme Administrative Court has takenthe position that the nature of the claims is pecuniary in nature, since the issue is precisely the recovery of a debt.

Thus, in essence, the cases concerning debts owed to a private person (e.g. a company) and to the NMA are the same debt recovery cases. The only difference is that debt recovery proceedings in favour of the NMA are dealt with by administrative courts rather than courts of general jurisdiction. The question arises whether the fact that the proceedings for the recovery of a debt owed to the State are brought before an administrative court rather than a court of general jurisdiction should allow the issue of seizure to be dealt with in a different way from that of the courts of general jurisdiction. Elementary logic suggests that such cases should be decided by applying the same principles as in the case-law of the courts of general jurisdiction.

However, if we look at the case law of the administrative courts, we note that the interests of the State as a creditor are generally better protected in the case of attachment of the defendant's assets. In cases of debt in favour of a public authority, the administrative courts do not determine whether the debtor is dishonest and deliberately seeks to conceal or embezzle assets, but it is sufficient to establish that, for example, the amount of the debt sought is substantial, so that the failure to seize the debtor's assets (e.g. the assets of a company), including its accounts, will not lead to the recovery of the debt.

Thus, unlike courts of general jurisdiction, administrative courts do not, in principle, examine whether the defendant is potentially dishonest or whether he is hiding assets when they seize assets in proceedings for the repayment of a debt in favour of a public authority. Administrative courts, when they find that a debt, the validity of which is still being disputed, is substantial, simply seize the defendant's assets, thus effectively paralysing the defendant's (company's) activities.

The courts do have a difficult task in striking a balance between protecting the interests of business and the state in such cases, but it is to be hoped that eventually the case law of both administrative and general courts will become uniform and predictable in interpreting the standards of attachment and in respecting the principle of equal treatment.

 

Dainius Antanaitis, Attorney at Law of the Law Firm AVOCAD

What does the seller of a used car have to guarantee and what does a short-term "commercial guarantee" really mean?

When buying a used car that is no longer covered by the manufacturer's warranty, buyers are often tempted by additional offers such as "3 months warranty", "5,000 km warranty", "6 months trouble-free". Such promises may sound attractive, but from a legal point of view, what matters is not what the seller promises, but what the seller's real obligations are under the law, and what these additional "commercial" guarantees actually mean. "The seller's obligation to guarantee the quality of a used car is a legal one - it cannot be replaced or limited by short-term warranties. However, in practice we often see that warranties of a few months protect the seller rather than the buyer," says Mantas Baigys, a lawyer at AVOCAD.

Seller's obligation to ensure quality

According to the Civil Code of the Republic of Lithuania, the seller of a used car must guarantee that the item sold is of the right quality, i.e. that it is free from hidden defects of which the buyer has not been informed. Whether or not an additional commercial guarantee has been given. According to an AVOCAD lawyer, if after the purchase it turns out that the car had hidden defects that the buyer was not informed of - for example, defects in the engine or gearbox - the buyer has the right to claim, at his or her own option:

  • free of charge to fix defects,
  • reduce the purchase price,
  • reimbursement of repair costs;
  • replacing your car (if possible);
  • or, if the defect is material, terminate the contract and refund the money.

"It's important to understand that this obligation is not an additional service - it's a statutory responsibility. The buyer does not lose the right to claim, for example, reimbursement of the costs of repairing hidden defects in the car, just because the 'commercial' warranty of a few months or the mileage specified in it has expired," notes Baigys.

Commercial guarantees - attractive but limited

Used car dealers often offer short-term warranties such as "5,000 km warranty" or "6 months protection". These warranties usually cover only a few parts of the car, and the exceptions sometimes outweigh the real benefits. "A typical case is a buyer purchasing a car with a 5,000 km warranty. A month later, after a little more driving, the car breaks down (e.g. engine failure) and the seller declares that the warranty is no longer valid. However, if the breakdown is caused by a defect that existed at the time of sale, the seller is liable for it, whether or not the commercial warranty was provided," says the lawyer. Such so-called commercial warranties often give the false impression that the buyer's rights also end at the end of a specified period or number of kilometres. "This is not true. The law protects the buyer against hidden defects regardless of the terms of the additional commercial guarantee. It cannot exclude the seller's liability for a defective product," stresses Baigys.

Can I take legal action if the guarantee has expired?

According to the lawyer, this is one of the most frequent questions from buyers. "Yes, you can," the lawyer makes clear.If the defect is due to a cause that existed at the time of sale and was not brought to the buyer's attention, the buyer can go to court and claim, for example, the cost of repairs, even if the warranty has technically expired or the "warranty" mileage is exceeded.

In deciding on the quality of the sold item, the case law of the Supreme Court of Lithuania has noted that the buyer must prove that the sold item is of inadequate quality, i.e. that it cannot be used for its intended purpose, that it does not meet the quality requirements for items of this kind, and that at the time of the purchase the buyer did not know and could not have been aware of the defects in the sold item. However, it is for the seller to prove that the defects in the goods sold arose after the conclusion of the contract of sale or through the fault of the buyer, that those defects are not attributable to causes which arose before the sale of the goods, that the buyer, as an average and prudent buyer, should have been aware of the possible defects in the goods sold, and so on, that is to say, that those defects reduce the seller's responsibility for the quality of the goods sold.

"The seller is not liable because the warranty has or has not expired, but because he sold a poor quality car. This is a matter of law, not a matter of contract," emphasises Mr Baigys.

When does a guarantee really make sense?

Additional guarantees can only be useful if they complement, not replace, the buyer's rights under the law. For example, if they provide real benefits - faster service or a wider service network, or remedying defects in the car that are not related to hidden defects - they have real value. But when a formal commercial guarantee becomes a way of limiting the seller's liability for the quality of the item, it loses its meaning.

"Short-term guarantees often look attractive, but their aim is not to guarantee quality but to create an illusion of security. A short warranty or a few thousand "warranty" kilometres does not change anything - if the car was sold with a defect, the buyer has the right to claim, for example, reimbursement of the costs, whether or not there was an additional commercial warranty," says Mr Baigys.

Finally, one key piece of advice - in all cases, assess what your legal rights are and then assess whether, for example, the seller's refusal to repair hidden defects in the car, e.g. under the guise of a commercial warranty, is actually in line with the legal framework.

 

Conscription 2026: what do conscripts, employers and students need to know?

A new version of the Law on Military Conscription and Alternative National Defence Service will enter into force on 1 January 2026. The main innovations of the reform have already been presented: the age limit for conscripts will be lowered to 21 years (inclusive), service will be deferred only for students who enrol in higher education before they are included in the list of conscripts, and the duration of service will be differentiated: it will remain at 9 months, but can be reduced to 6 months, and representatives of the missing specialties will perform a 3-month basic service. For students, there is a choice between shorter specialised programmes (e.g. NCWM) or regular service.

Only the main outlines of the reform have been publicly presented, but certain important aspects have remained unaddressed. Many practical questions are still unanswered. Sandra Mickienė, Senior Associate at AVOCAD, comments on these less publicised and undiscussed aspects .

Changes for those who avoid compulsory initial military service

Under the previous version of the law, only administrative and criminal liability measures were provided for the prevention of evasion of service, which in practice did not always ensure the effective fulfilment of conscripts' obligations - some conscripts chose to pay an administrative fine and wait until the end of the draft age (up to and including 23 years of age). The new version of the Law introduced additional measures: the age of conscription for persons who were assigned to perform compulsory initial military service but failed to do so has been raised to 30 years (inclusive), and such persons have been classified in the first group of conscripts, which will result in their more frequent and preferential inclusion in the lists. According to the lawyer, this means that the risk of evaders facing not only administrative but also criminal liability increases significantly.

Additional incentives for conscripts

Cash benefits will be paid only to those conscripts who will be assigned to perform the normal 9-month compulsory initial military service or the 3-month service after completing the missing professions of the Lithuanian Armed Forces. As before, the amount of the allowances will depend on the assessment of the service (2-4 BSI), but what is new is that the cash allowances will be increased by as much as 3 times for conscripts who have completed 7-9 months of service and for those who have completed the 3 months of service for those who have completed the shortage professions.

Reimbursement of driving courses has also been introduced: conscripts who have completed 9 months of service will be reimbursed the cost of a B-category course (up to 10 BSIs), provided that the right to drive is acquired within 12 months of the end of service. A proposal to extend the reimbursement to Category A and C courses is under consideration in the Parliament, thus further enhancing the attractiveness and motivation of the service.

Changes for employers

The previous version of the law did not regulate situations in which an employer retains a job for a conscript who is performing compulsory initial military service but does not return to it after the service. The new version provides for a one-month wage subsidy for the employer in such a case. The procedure for calculating the subsidy is also changed. Instead of the previous 6 months, the subsidy will be paid in proportion to the length of service, i.e. a subsidy of 0.67 months per month of service. Moreover, it will only apply to conscripts who have completed their basic military training, so those who have not performed their service properly could be excluded from the subsidy.

A description of the procedure for the payment of the subsidy for the wages of conscripts who have completed their compulsory initial military service is currently being finalised, which will set out the procedure for granting the subsidy, the documents required and the deadlines for decisions. As an innovation, the subsidy should be paid not only in the case of recruitment of conscripts with continuous service (e.g. 9 months), but also in instalments (e.g. 160-200 days), with additional rules for the calculation of the subsidy. As before, the subsidy will apply if the conscript is employed or returns to work within 3 months of the end of his/her service, and the amount of the subsidy will be up to 100 % of the salary and social security contributions, but not exceeding 1.17 MMA.

So when will the conscription list be published in 2026?

From 2026, the new version of the law switches from calendar to annual lists of conscripts. However, neither the law nor the existing sub-legislation specify the exact period to be covered by the annual list and when it must be drawn up and published. The Explanatory Memorandum states that the period of conscription is planned to run from July of the current year to July of the following year, but it does not have the force of law and its provisions are not always implemented in practice.

From an army perspective, it is unlikely that the 2026 list will be published only in July, as this would create a long period without a call-up and would not provide the necessary capacity. According to AVOCAD's legal counsel, 2026 is likely to be a transitional year, so the list will be published in January as usual. She said that such uncertainty is understandably worrying and problematic for young people, so it is recommended to actively monitor official sources of information and keep up to date with information on conscription.

When will 17-year-olds be screened after the new law comes into force?

Neither the law nor sub-legislation specifically sets a time limit for the medical examination of 17-year-olds. The provisions of the law itself are not fully harmonised, which leads to a conflict of interpretation: some provisions suggest that the screening must be carried out before listing, others that it must be carried out after listing.

It has been publicised that once a person reaches the age of 17, he or she will have to apply to the Military Conscription Service, provide contact details and be given a screening date. The health check will inform the young person of his or her suitability or unsuitability for service. Eligible persons will be called up when they reach the age of 18 and have completed secondary school, while those who are not eligible will not be called up. However, this information is not confirmed by the new wording of the law, which stipulates that it is the annual list of conscripts that will publish the address of the health care facility and the date on which the conscript must attend for a medical check-up.

As the rules on medical screening of 17-year-olds are already applicable as of 1 January 2025, it remains unclear whether adjustments will be made to the sub-legislation or whether the mechanism developed in practice will continue to be applied, whereby only an initial medical screening of 17-year-olds is carried out prior to their inclusion in the lists of conscripts, in order to document and immediately exclude those who are unfit for military service, and a physical examination will be performed once the conscript has been placed on the list. From a financial and human resources perspective, it is most likely that the latter mechanism will continue. In any case, this uncertainty is negative, as it does not ensure that young people have timely access to the relevant information they need to properly plan the conscription process.

Uncertainties on the grounds for deferral

The new version of the law retains the possibility to postpone service if it would cause disproportionate damage to the conscript's personal or public interests. However, this clause has been supplemented by another provision which raises practical implementation issues. The additional provision states that these conscripts shall not be deferred from compulsory initial military service if the normal 9-month period of compulsory military service would cause disproportionate harm, but the harm could be avoided by serving under the UCMJ or other approved programmes.

The aim is clear: to prevent abuses, while at the same time enabling a higher number of trained conscripts. However, the changes raise practical questions: will conscripts have to prove that they are unable to perform their service not only in the normal way, but also in an alternative way, or will this be assessed by the army on its own initiative? As the UKVM programmes are aimed at students and graduates, it remains unclear how this basis would apply to conscripts who do not belong to either of these categories.

In addition, a new, almost identical ground for deferment has been introduced for conscripts who would suffer disproportionate damage to their personal or public interests by performing the normal 9-month service, but who could be avoided by serving under the UKVM or another programme, provided that the number of servicemen who will perform compulsory initial military service under the said programmes is called up in the current year, as set by the Minister of National Defence.

It is not at all clear how this latter provision differs in practice from the basis discussed above (in both cases, programmes must be in place and numbers must be published in order to participate), and therefore when one basis should be used and when the other.

Both the NCVM and the other programmes will have quotas - so not everyone will be able to get in. The question is: if a person who is unable to serve for objective reasons ends up on the list of conscripts and applies for deferment, but there are no places available in any of the programmes, will he or she be deferred in that case? Objectively speaking, service should be postponed in such a case, but the provisions of the law do not provide clear answers, which leads to interpretative uncertainties. It is to be hoped that the sub-legislation will be clarified in the near future to clearly delineate the limits of the application of these grounds and to remove practical uncertainties.

There is also some uncertainty regarding other grounds for deferment, for example, the law provides for individual deferment of service for pupils in primary or secondary education, unless they will be completing primary, secondary or formal vocational training at the time of the call-up in the relevant year. A systematic assessment of the provisions of the law would suggest that a 17-year-old who is in school and is due to graduate in that school year could already be on the list of conscripts. However, the use of the term 'will finish' raises a question: if a 17-year-old is placed on the list before he finishes school, but does not finish school, would the conscription procedures be suspended so that he could finish school? Would he be forced to suspend his education and do his military service first?

There are also questions about students. The new version of the law stipulates that service will be deferred only for students who enrol in higher education before their inclusion in the annual list of conscripts. However, the law does not define which moment constitutes "enrolment" - receipt of an invitation to sign a study contract, signing of the contract or entry in the register of students. Objectively speaking, there could be only a few days difference between the invitation and the signing, so that a student who received an invitation to study but did not have time to sign the contract and a student who did have time to sign the contract would be treated differently. The young person has no control over the entry of the data in the student register, and therefore may not be entered in the student register on time through no fault of his/her own.

The legal framework should be clear so that people can plan their future well and have a clear understanding of their rights and obligations. Therefore, such uncertain situations should not be dealt with solely on the basis of internal acts available to the armed forces, but should be dealt with by clear rules in sub-legislative acts, which is precisely the purpose of such acts. It is to be hoped that the recruitment procedure and other implementing legislation will be revised in the near future to address all these issues.

Patient image in advertising: the law is not new, but the market is still 'learning from fines

Healthcare advertisements today are still full of patient images, personal stories and before-and-after shots. On social networks, this has become an almost natural way of marketing - sharing customer experiences, changes, feedback or even recommendations. However, this is precisely the kind of communication that is in direct conflict with Article 15(1) of the Law on Advertising, which lays down strict prohibitions on the advertising of medical and healthcare services. Although most clinics are acting in good faith and want to show a real result, the law leaves no room for compromise in this area: the image of the patient, the patient's name, the patient's story or the doctor's recommendation are not allowed in advertising.

Jonas Zaronskis, partner at AVOCAD, says that advertising of healthcare and medical services is one of the most sensitive areas of advertising. "Unlike in the commodity market, it is about human health, dignity and the often fragile state of being. That is why the legislator has chosen to regulate it extremely strictly. Article 15(1) of the Law on Advertising prohibits the use of a patient's name, surname, image and the use of recommendations from healthcare institutions, specialists or their professional organisations," notes Jonas Zaronskis.

According to the lawyer, this provision came about by accident - it aims to protect public health, patient privacy and prevent misleading. Patient stories, before-and-after photos or doctors' recommendations have a very strong emotional impact, which can give the unjustified impression that the outcome will always be the same, regardless of individual circumstances. Restriction primarily protects the consumer from false expectations and emotional pressure to choose a service - particularly important where it is not only about aesthetics, but also about long-term self-confidence and a healthy relationship with one's body.

The amendments to the law have further strengthened these protections. The wording of the prohibition has been extended to cover not only traditional advertising but also digital marketing, social networks and opinion-forming content. "This was done to pre-empt new, visually impactful forms of advertising that can be even more powerful than traditional print or TV media. In other words, the legislator has chosen a principle: it is better to impose strict limits at the outset than to allow abusive precedents in a sensitive area such as health", says Mr Zaronski.

Warnings and fines: real consequences for clinics

According to the lawyer, practice shows that supervision has become stricter in recent years and fines have become significant. For example, in 2023, UAB Vitkus was fined €20,000 for using a patient's image in an advertisement. In 2024, the court upheld this sanction and found that the advertisement was specifically related to healthcare services and that the prohibition should therefore apply in full. In the same year, the Estetus clinic was fined an even higher amount of €40,000 for the mass use of patient images in its advertising. It can be seen that the bar for these amounts is high and the courts do not consider them excessive.

In addition, in practice, the content of an opinion leader speaking from the patient's perspective or sharing personal experiences in return for a reward or a discount is generally considered prohibited. In contrast, more neutral information about the range of services or facilities does not necessarily violate the law. Although no opinion formers have yet been sanctioned, their activities are being actively monitored, and it is likely that in the future, controls may extend to this channel of communication.

Warnings and fines are a real threat to trademarks. Brands that fail to comply with the provisions of the Advertising Law face real consequences. Even a seemingly innocent social network post can become a serious infringement. The SACP has the power to issue warnings and impose fines of various amounts. Official warnings can be issued first - for example, if a clinic uses a patient's photo or testimonial in its advertising. However, a fine of up to 3% of the annual revenue, up to a maximum of €100,000, can also be imposed for a first offence. If the infringements are repeated or considered serious, the penalties are even higher - up to 6% of annual revenue, but not more than €200,000. In addition, failure to comply with the orders of the SCAT can result in additional fines of up to €289 per day of delay for clinics and fines of between €289 and €2,896 for failure to provide information necessary for the investigation.

Where does the patient's image end and the advertising risk begin?

However, according to Jonas Zaronskis, a partner at AVOCAD, such a strict provision is debatable. Clinics have a very different understanding of what constitutes a "patient image": is it just a recognisable face and name, or also anonymised fragments such as a silhouette or body part? There are also different views on the question of which services fall under the category of health care and which under the category of cosmetic services. Do all aesthetic procedures really need to be regulated in the same strict way? This raises legal risks and uncertainties.

Another issue, according to the lawyer, is the proportionality of sanctions. A fine of twenty or forty thousand euros can be a critical financial burden for a smaller clinic, even though the infringement may not have been committed with malicious intent, but rather with unclear limits. Such penalties sometimes seem like a cannon shot at a sparrow when a clearer explanation or preventive measures would have sufficed. "Unfortunately, due to limited institutional resources, the State Consumer Rights Protection Service is more likely to punish than to advise, so clinics learn from sanctions rather than from prior guidance," Zaronskis observes.

In the light of these tensions, it would be rational to review the regulation itself. First of all, the notion of patient image should be defined more precisely, i.e. whether anonymised excerpts should be considered as prohibited. There is also a need for a clearer distinction between health care services and cosmetic services, as the current application is often extremely broad. "In addition, there is a need for detailed guidelines with permitted and non-permitted examples and clear criteria for communication by opinion leaders. It is important to strengthen the counselling function so that prevention is more effective than mere punishment," notes Mr Zaronski.

In conclusion, Article 15(1) of the Law on Advertising reasonably protects the patient, public health and consumer interests. However, according to lawyer Jonas Zaronskis, in the context of modern marketing, this provision sometimes acts as a hammer where a precise surgical tool would be needed.

"The value chain is right, but the application is sometimes too broad and the sanctions are hardly proportionate to smaller players. The solution should therefore not be to relax protections, but to clarify definitions, develop clear guidelines and strengthen advisory practices. For the time being, the safest option for clinics is to adopt a conservative model: avoiding patient images, not using the patient's perspective and not relying on recommendations from doctors or institutions. This helps to avoid fines, but clearer regulation is needed in the future so that the sector can work to ensure both consumer protection and fair competition," the lawyer notes.